# Prowl — MCP-Native Market Intelligence Platform

> https://prowl.chat

## Overview

Prowl is **the MCP that turns any AI agent into a research analyst**. It is not a research tool — it is the intelligence layer your agents connect to. External agents connect via **Model Context Protocol (MCP)** at `https://prowl.chat/mcp` and instantly gain **360+ intelligence tools** (DataForSEO, SearchAPI, SerpAPI, web scraping, SEO, ads, AI) so they answer with **real numbers, not guesses** — all on **pay-as-you-go USD wallet billing**.

Humans use the web UI as a secondary dashboard: wallet balance, API keys, top-up, and chat-based reports.

## MCP Quick Start

1. Sign up at https://prowl.chat
2. Open **MCP Home** → generate an API key (`prowl_…`)
3. Configure your MCP client:

```json
{
  "mcpServers": {
    "prowl": {
      "url": "https://prowl.chat/mcp",
      "headers": { "Authorization": "Bearer prowl_YOUR_KEY" }
    }
  }
}
```

4. Call `prowl_list_tools` → `prowl_tool_info` → `prowl_call_tool` for direct tool access, or `prowl_analyze` for a full strategy report.

**Fast path:** hand a coding agent the install skill and it wires up the client config + token file itself. Paste: *"Set up the Prowl MCP using the install skill at https://prowl.chat/mcp/install.md — my token is prowl_YOUR_KEY."* The landing page and MCP Home both have a "Copy agent install prompt" button. Installable plugin: https://github.com/ssheleg/prowl-skill

Full agent documentation: https://prowl.chat/mcp/skill.md
Agent install skill: https://prowl.chat/mcp/install.md

## Billing Model (USD wallet)

Two balance pools per account:

| Pool | Source | Expiry | Charged |
|------|--------|--------|---------|
| **Subscription** | Stripe plan (Exploit / Blackops / Syndicate) | Burns at period end | 1st |
| **Extra** | One-time top-up packs ($10 / $50 / $200) | Never expires | 2nd |

Every `prowl_call_tool` invocation debits wallet balance: **provider cost × markup** (uniform `MCP_BILLING_MARKUP`, default 1.5×). Response JSON includes a `billing` object (`estimated_cost_usd`, `actual_cost_usd`, `debited`). Check balance via `GET /api/v1/wallet` (JWT) or MCP Home.

Public price catalog: `GET /api/v1/tools/pricing` (includes `estimated_billed_usd`)

Agent REST v1: `GET /api/v1/wallet`, `/api/v1/wallet/invocations`, `/api/v1/usage/tools`, `/api/v1/usage/summary`, `/api/v1/tools/pricing`, `GET/POST/DELETE /api/v1/keys`

## Subscription Tiers (monthly credit bundles)

| Tier | Price | Credit / period | Best for |
|------|-------|-----------------|----------|
| Recon | Free | $5 starter credit (extra pool) | Try MCP |
| Exploit | $60/mo | $60 USD credits | Founders |
| Blackops | $120/mo | $120 USD credits | PMMs / operators |
| Syndicate | $240/mo | $240 USD credits | Agencies / teams |

Yearly plans available (≈10× monthly credit bundle). Top-up anytime via Stripe credit packs.

## MCP Tools (10 registered, 360+ underlying)

| Tool | Purpose |
|------|---------|
| `prowl_analyze` | Full multi-agent competitive intelligence report |
| `prowl_list_tools` | Browse tool bank by category |
| `prowl_tool_info` | JSON schema for a tool |
| `prowl_call_tool` | Invoke any bank tool with wallet metering |
| `prowl_get_stats` | Session tokens, cost, tool counts |
| `prowl_generate_artifact` | PDF / PPTX / infographic from last report |
| `prowl_export_report` | Export report to markdown / HTML |
| `prowl_reset_session` | Clear session memory |

Legacy aliases: `prowl_test_tool` (= `prowl_call_tool`), `prowl_get_tool_info` (= `prowl_tool_info`).

## Scoped API Keys

Keys support optional restrictions: allowed/denied tool categories, daily/total spend caps, IP allowlist. Create via `POST /api/mcp/keys` or MCP Home.

## Intelligence Modules (prowl_analyze output)

Market topology, positioning matrix, revenue mechanics, funnel intelligence, creative signals, market pulse, voice & vulnerability, strategic execution — delivered as one executive-ready report.

## Pages

- Homepage: https://prowl.chat/
- MCP skill doc: https://prowl.chat/mcp/skill.md
- Agent install skill: https://prowl.chat/mcp/install.md
- MCP health: https://prowl.chat/mcp/health
- Use cases: https://prowl.chat/use-cases/
- AI agent competitive analysis: https://prowl.chat/use-cases/ai-agent-competitive-analysis/
- MCP market research server: https://prowl.chat/use-cases/mcp-market-research-server/
- Automated SEO competitor analysis: https://prowl.chat/use-cases/automated-seo-competitor-analysis/
- Market intelligence for Claude: https://prowl.chat/use-cases/claude-market-intelligence/
- Contact: https://prowl.chat/contact/
- Privacy: https://prowl.chat/privacy/
- Terms: https://prowl.chat/terms/

## Contact

- Website: https://prowl.chat
- Contact: https://prowl.chat/contact/